Writing a Blog

© iStockphoto
FrancescoCorticchia

Find out how to write an impactful blog.

According to a recent study, around 6.7 million people around the world publish blogs, and this number is growing rapidly each year.

A large percentage of these blogs are personal, but an increasing number of professionals are using them to showcase their expertise and expand their networks.

Publishing a blog might sound quite simple, but you need to dedicate a lot of time, energy and attention to make it successful. A well-written blog gives you a platform to share your ideas with a variety of industry professionals, and it can open doors and lead to new business opportunities.

In this article, we'll look at how you can start and maintain a professional, career-related blog.

The Benefits of Professional Blogging

Although publishing a professional blog might seem like a time-consuming addition to your workload, it can offer a number of benefits and opportunities.

First, you can use a blog to demonstrate your expertise, and it gives you the chance to sharpen your thinking and develop your skills. You'll gain a deeper understanding of your industry   as you research topics and articles, and you'll build skills in important areas, such as writing and communication, marketing, and self-promotion. ...