What Is Personal Branding?

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Vladimirs

Work out what makes you unique and live that identity every day.

So you want to stand out from the crowd. That's great! But how comfortable are you with promoting yourself, in person or online?

You're probably familiar with the branding done by major corporations. Their logos and color schemes, the type and the tone of their advertising, their customer service, and their corporate social responsibility programs all present a certain image and help to shape how you perceive them.

But, have you considered applying the same concept to yourself and creating a strong personal brand that you can sell? In this article, we'll take you through the practicalities of personal branding and discuss some of its benefits and risks.

Why Bother With a Personal Brand?

Your words, presentation and behavior always reveal something about your core values, passions and achievements. As a result, people will often make snap judgments about you, so it's important to make a good first impression   . These qualities are also what managers look at carefully when assessing candidates for promotion or hiring new team members.

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