What Is Employer Branding?

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Use employer branding to attract the "cream of the crop."

Why would anyone want to work for your organization? It's a serious question, and one that you need to address head-on if you want to attract and retain the very best talent.

You may find that the question has several answers. If so, that's great – the more reasons you can find, the better!

When you put those answers together, you have the basis of your "employer brand" – in other words, you have crucial information that you can use to promote your organization to potential new recruits.

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