10 MIN READ
What Is Employer Branding?
Making Your Organization Appealing to Top Talent
![What Is Employer Branding? - Making Your Organization Appealing to Top Talent](http://www.mindtools.com/media/Resized-Images/Articles/Team_Management/26_GI_898212112_busracavus_2x1.jpg)
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Use employer branding to attract the "cream of the crop."
Why would anyone want to work for your organization? It's a serious question, and one that you need to address head-on if you want to attract and retain the very best talent.
You may find that the question has several answers. If so, that's great – the more reasons you can find, the better!
When you put those answers together, you have the basis of your "employer brand" – in other words, you have crucial information that you can use to promote your organization to potential new recruits.
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