10 MIN READ

How to Build a Positive Corporate Brand Reputation

Making a Name for Your Organization

Brands that have positive reputations keep their promises.

We see branding all around us, every day – online, on TV, in print media, and on billboards. We probably filter out most of it, but some intrigues us enough that we want to find out more. We might even end up as customers.

But, what is it that attracts us to those brands? Is it the functionality of their products? Their innovative and attractive designs? How they make us feel about ourselves? Or, is it the way that they always deliver on what they promise?

One major factor in the way that we respond to a brand is its reputation – the widespread beliefs and opinions that the public holds about it.

You may be wondering how, as a manager or team member, you can contribute to building your brand's reputation. But research shows that everyone within an organization has the power to affect it.

In this article, we look at what is meant by brand reputation, and explore six ways that you can impact it positively.