The Hook Model of Behavioral Design

What product or service do you use that you just can't live without? Is it your smartphone? Facebook? Netflix? Spotify?

You might find that using these products is second nature. You use them without even thinking about it. In short, you're hooked! But what is it about them that keeps you coming back for more, time and time again?

One possiblity is that they are "habit-forming" products. This means that you enjoy them so much that they have become essential to your day-to-day life, and that using them has become a habit.

In this article, we discuss what it takes to create and market habit-forming products. And we examine how you can develop them using the Hook Model.

About the Hook Model

The Hook Model is a four-step cyclical process for designing successful, habit-forming products (see figure 1). It was developed by video gaming and advertising expert Nir Eyal in his 2014 book, "Hooked."

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