The Story of Business Storytelling

Stories are powerful things. They fire our imaginations and stir our emotions. They can move us to action, but just as easily reduce us to tears.

In the business world, stories help you communicate more effectively, build rapport   with customers, and gain buy-in for your ideas.

With this simple structure, you'll be able to create stories that engage and inspire your audience.

To watch the full video, join the Mind Tools Club today.