Simonson and Rosen's Influence Mix

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How do your customers make their choices?

Have you made any big purchases recently? Perhaps you bought a new laptop or tablet, or upgraded your phone? If so, how did you decide which model to choose?

People are increasingly turning to online reviews and social media before they make an important purchase. So, how should you take account of this in your marketing planning?

This article looks at Simonson and Rosen's Influence Mix. This helps you think about the impact of social media on your customers' purchasing decisions, so that you can develop a well-focused marketing strategy.

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