What Is Content Marketing?

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TebNad

Are you making powerful connections with your customers?

Wouldn't it be great if every marketing campaign you ran was a dazzling success? There'd be no head scratching afterwards, no vexed executives asking what went wrong, and no puzzled finance department waiting for the expected leap in profits to materialize.

Not everything always goes to plan, though, and if you rely on the same tried-and-tested marketing methods that you've always used, there could be a simple explanation for your unspectacular results.

Traditional techniques like direct mailings, radio advertising and catalog marketing are no longer the "big hitters" in advertising. Content marketing is taking the lead, by reaching people and connecting with them.

In this article, we'll look at how content marketing can help you attract and retain customers, and how you can create and share it in the right way.

What Is Content Marketing?

Content marketing is a method of communicating and engaging with your customers without overtly selling to them, in a way they often welcome. It focuses on building relationships with customers to encourage future sales, not just immediate ones....