Beyonder Creativity

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Break out of your comfort zone, and take your creativity into daring new places.

Act as if it were impossible to fail. – Dorothea Brande (1893-1948), American writer.

Do you know any "beyonders?" Perhaps you have one on your team, or in your organization, but are unfamiliar with the term itself.

Beyonders are the people who have the courage and the vision to break through barriers, such as fear of failure or the unknown, to create something extraordinary – something beyond the ability of their competitors. Movie maker Steven Spielberg could be regarded as a beyonder, for example.

In this article, we explore what is meant by "beyonder creativity," and we look at how you can encourage "beyonder" thinking in your organization.

What Is Beyonder Creativity?

The term "beyonder" was coined in 1992 by psychologist Ellis Paul Torrance. He said that it means "going beyond where you've been before, and going beyond where others have gone." Beyonders are the people who creatively outdistance others – the ultra-achievers and superhuman problem-solvers.

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